David beckham adidas sponsorship deals Lebron James signs landmark lifetime deal with Nike

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But if endorsement deals continue to grow, some worry that multinational corporations will begin to dictate where players go, acting almost as an agency. Deadline soon for U.

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But what if governing bodies like UEFA leveled the commercial playing field? That is partially a consequence of the fact that 'Brand Beckham' can also include his wife, Victoria, who runs her own fashion label.

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He has turned his hand to fashion, food and drink, television and more - and he continues to reap the rewards.