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This segment was profiled for insight and comparisons.
Looking for more retail mobile marketing case studies? Five Westfield shopping centers in Northern California used text message marketing to build a database of their shoppers mobile phone numbers, which they used to send mobile offers, promotions and information about special events.
The mobile marketing campaign increased audience engagement by 20 percent for the season, in addition to helping them build a mobile database of fans phone numbers for future seasons.
Six Flags, an amusement park located in Maryland launched a mobile marketing campaign to try and increase attendance from their strongest demographic, teens.
The campaign was a huge success, generating significant insights which fundamentally influenced Tesco's national mobile vouchering strategy.
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