Coupon marketing case study Case Study: Using Digital Coupons to Generate Calls

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This segment was profiled for insight and comparisons.

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Looking for more retail mobile marketing case studies? Five Westfield shopping centers in Northern California used text message marketing to build a database of their shoppers mobile phone numbers, which they used to send mobile offers, promotions and information about special events.

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The mobile marketing campaign increased audience engagement by 20 percent for the season, in addition to helping them build a mobile database of fans phone numbers for future seasons.

Six Flags, an amusement park located in Maryland launched a mobile marketing campaign to try and increase attendance from their strongest demographic, teens.

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The campaign was a huge success, generating significant insights which fundamentally influenced Tesco's national mobile vouchering strategy.