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Discover the motivational framework game designers use to segment and engage consumers Understand core game mechanics such as points, badges, levels, challenges, and leaderboards Engage your consumers with reward structures, positive reinforcement, and feedback loops Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status Dive into case studies on Nike and Yahoo! These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers.

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Designing for Engagement Part II. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment.